Dan Ferro

MedicaLogic, Inc.

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98point6 - demo web site

The demo site for 98point6 was the first phase in the deployment of a consumer medical record site. MedicaLogic has been providing tools for creating electronic medical records for physicians in large medical institutions. They are now moving into the Internet space to bring medical records to the consumer as well. 98point6 will eventually provide a wide variety of medical information as well as medical records. The purpose of the demo site was to unveil the name of the service and enumerate the features and benefits for the consumer as well as to inform the press and industry analysts.

The challenge was to come up with examples of a product still under development. The creative director had mock-up pages based on the pilot program that was underway. Another problem was the availability of production resources because of the large amount of work that is being done for the Internet. The people at studioMotiv were willing to fill our design and production needs on short notice because of the work we have done together in the past. 98point6 is owned by General Electric.

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